Even his inveterate opponents wouldn’t contest that Prime Minister Narendra Modi has few peers in employing social media for political gains. Since August, when he overtook Amitabh Bachchan on Twitter, his personal handle @narendramodi has been the most followed account in India, and he is the only non-Bollywood personality on the top 10 list of … Continue reading How Social Media Is Shaping the New Political Order
prime minister narendra modi
Modi’s Weapon of Mass Seduction
SEATED INSIDE her rickety but clean hut in Dalit-dominated Rautapur village of Uttar Pradesh’s mango-rich Sitapur district, Sunita Ravi, a homemaker in her late thirties, says she has been worrying less for the past three days. “We now have a gas connection,” she states, beaming. Before a fellow from the local office of Indian Oil … Continue reading Modi’s Weapon of Mass Seduction
War Room: The People, Tactics and Technology Behind Narendra Modi’s 2014 Win (Roli Books)
In May 2014, the largest democracy in the world chose a dynamic leader in an election that broke several barriers, records and traditions. Narendra Modi’s rise from being a tea vendor to Prime Minister is the stuff of legend. But the real story lies behind the scenes. It is a tale of ambitious planning, clockwork … Continue reading War Room: The People, Tactics and Technology Behind Narendra Modi’s 2014 Win (Roli Books)
Ullekh NP 